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Are you satisfied with the number of new patients coming into your practice?

Is your practice growing as fast as you'd like?

Are you getting enough referrals?

No? There is a solution.

Having a constant flow of new clients is vital to having a stable, growing dental practice. It is the all-important activity that keeps your practice moving forward.

But how do you build an effective marketing system for your practice?

Sales people call everyday trying to sell you everything from refrigerator magnets to magazine ads to attempt to attract patients. Usually, these don't work. The truth is that it is exceptionally rare to have a cobbled together collection of activities produce measurable, sustainable, long-term results.

The smart approach is to have an integrated system of marketing tools which generates new clients, encourages referrals, and gets your existing patients asking for additional services. But, the problem has always been where do you get such a system?

My name is Richard Wilson, and for the past 32 years I have been helping companies get more customers and increase their profitability.

Some of my clients have included giant corporations such as Intel, Charles Schwab, Hewlett-Packard, and the Marriott Corporation. I have also helped a wide range of start-up companies thrive. (One of my clients grew to over $45,000,000 in annual sales in just two years.)

Early in my career however, a large number of my clients were dental product companies. I created effective marketing materials for dental laboratory training systems, ceramic restoration materials, high-end dental lab workstations, precision attachments, and premium denture teeth.

Not only did I learn about anterior and posterior teeth, I developed a love for the dental arts. I carry this affinity for the profession to this day.

The dental practice dilemma

Over the years, I have watched too many fine dentists provide excellent care for their patients without experiencing the financial success they deserve. It was frustrating for me to see that their practices were crippled by lousy (or even non-existent) marketing.

I decided to do something about it. Drawing on three decades of experience helping companies generate millions of dollars in sales, I decided to create a marketing system dedicated exclusively to helping dental practices grow.

But, to be truly effective, I knew that this system needed to meet seven tough criteria:

  1. It had to be a complete system. That meant it had to provide the means for getting new patients, encouraging referrals, recovering old patients, and educating patients to take advantage of additional services.

  2. It had to be based on proven, marketing pieces that had already been tested and proven to get great results.

  3. It had to remove the expensive up-front creative costs that so often prevent dentists from being able to effectively and professionally market their practices.

  4. It had to easily integrate into the day-to-day operation of the practice.

  5. It had to be measurable so that a practice could clearly see the return on their marketing investment.

  6. It had to be simple to implement, so that a dentist could maximize his or her time chairside helping patients.

  7. There had to be customized versions of the system in order to meet the different needs of general dentists, pediatric dentists, and orthodontists.

I'm pleased to say that after a great deal of focused work, this system is available on an exclusive geographic basis.

And, when you look it over, you'll see that it's good. It's very good.

The agency problem and the breakthrough that solved it

The traditional solution for marketing a practice has been to hire a graphic designer, or a marketing consultant, or a web specialist, or an advertising agency, or even some combination of all of them.

The problem with a typical designer, consultant, or ad agency is that they make their money on creative fees rather than on the effectiveness of the materials they produce.

That's why they always start with a blank sheet of paper and make every piece completely customized for you. This justifies the added expense of their "creative process."

With this typical approach, a substantial portion of your advertising budget is consumed by creative fees.

But more important, since everything is new and untried, it means that you are gambling with your marketing dollars.

Let's challenge the traditional approach

Do the marketing materials for your practice really need to be completely unique?

Or, do they simply need to be unique to the potential patients to whom you are marketing?

What if you were able to use marketing pieces and offers that were already created, tested, and known to be effective?

What if the best practices -- what works -- were continually refined and shared with you? Would that improve your chances of success?

Does it make sense to spend thousands of dollars to have someone create something that's untried? Or, does it make more sense instead to pay a small fee to license existing materials which have been shown again and again to get results?

This is exactly the approach behind the Sentium Practice-Marketing System. It's a smarter, more cost-effective way to market your practice.


Why not get marketing tools that have been proven to deliver patients?


The Sentium Practice-Marketing System contains a full set of marketing tools from direct response mailers to web sites. We constantly test the results generated by our marketing pieces. As soon as we have a winner that outperforms everything else, we start trying to make it even better.

The most successful marketing tools are made available to our Sentium Licensed Practices. It's easy to succeed when you're using only those marketing tools and programs that have worked in other non-competing practices.

Even better, our Sentium Licensed Practices only pay small use-fees for the actual items they use and skip the up-front creative fees. That keeps the return on investment high.

Simply put, you can pay less money to be able to use marketing tools that have already shown they produce results. It really is a smarter way to get a steady stream of new patients.

How about you and your practice?

When you become a Sentium Licensed Practice you get:

Here's what to do next

The first thing to do is to confirm that your exclusive market area is available for your practice type. (I'm sorry, but once we license an exclusive market area, we just can't work with another practice in that area.) There is no commitment or obligation to confirm market area availability.

By contacting Sentium first, you get the opportunity to secure an exclusive marketing area that locks out your competitors.

The best way to do this is to fill out the Exclusive Market Area Request Form. Or, you can call us at (800) 595-1288.

The next step will be to schedule a practice-evaluation telephone meeting so we can determine your specific marketing needs. We can see if there's a fit and whether or not we can work together.

It really is that simple:

  1. Send the Exclusive Market Area Request Form.

  2. Have a phone conversation.

And, you may be able to connect your practice to a marketing system that can dramatically improve your growth and profitability.

I look forward to hearing from you.

Regards,

Richard Wilson
Richard Wilson
Sentium Strategic Communications