(It’s proven to work – even in a tough economy)
An ideal practice has a number of marketing sources generating a constant flow of patients. Each is like a gear piece in an overall marketing machine. Once you have all of the pieces in place and operating smoothly you have a high-volume, patient-producing powerhouse.
Most practices rely on only one or two sources for patients. The results are a weak, on-again, off-again volume of new patients. In instances where the practice relies on just a few referral sources, the entire practice can go into a slide if just one of those referral sources dries up.
The solution is to establish multiple sources of clients. At the same time, by employing the strategies of 1) educating existing patients to get more services, and 2) recovering patients who have fallen away from their treatment schedules, a practice can grow.
When multiple programs are operating, you get a stable, consistent flow of patients in your practice.
The Sentium Practice Marketing System is built to provide you with a complete solution. You get a proven, cost-effective system you can easily integrate into your practice. It is composed of a complete series of tools that range from direct mail programs to web sites, all geared to grow your practice.
Warning - Incorrect application could be like drinking from a firehose
There is one major problem with this system. If you attempted to add all of the tools at once, you would probably overwhelm your practice with new patient calls. Your front office might openly revolt and walk out.
Just as most athletes know, it is unwise to attempt to go from barely active to Olympic levels of fitness in only one week. You could seriously hurt yourself trying. A smarter approach is to take it a step-by-step.
That’s why the first step we take after you become a Sentium Licensed Practice is to create an individualized Marketing Action Plan for your practice.
This starts with a detailed practice evaluation. It addresses where your practice is strong and where you need improvement. From this, your Marketing Action Plan is created that fills-in the missing areas in your operation. It details the ideal place to start for you and your practice to get the best results.
After each marketing tool is implemented and becomes a part of your operation, the next tool in your customized program is put into action.
This keeps you growing, but at a pace that makes sense.
A complete set of marketing tools
The Sentium Practice-Marketing System is built on the idea of marketing tools that work synergistically. Each module focuses on producing a specific result for your practice. Some generate referrals. Some generate new patients. Others assure you have the right credibility for turning prospects into patients.
Here is an overview of Sentium Practice-Marketing System:
Image Module
This focuses on what the 1st impression is like. These tools assure that you have the correct professional image to attract new patients. They establish your credibility and are the first step in building patient confidence in the quality of your work.
Some of the tools used can include:
- Logo
- Signage
- Business Cards
- Stationery
- Professional Web site
New Patients Module
These tools provide a regular stream of new patients that are generated by methods other than referrals.
Includes:
- Direct Mail
- Online Advertising
- Yellow Page Ads
- Print Advertising
Referral Module
These tools help enhance one of your most powerful sources for patients – referrals. These include programs for both professional and friend referrals.
Some of the tools used include:
- Direct Mail
- Referral Thank You Programs
- Professional Referral Plans
Service Development Module
A proven effective strategy for growing a practice is to educate existing patients about the benefits of the full range of services you offer. This leads them to request add-on services. (Whitening, or veneers are just two examples of this.)
Some of the tools used include:
- Educational Monthly Mailers
- Exclusive Direct Mail Offers
Recovery Module
The more patients who are on regular treatment plans, the stronger your practice. These programs are designed to locate inactive patients and reactivate them.
Some of the tools used include:
- Direct Mail
- E-Mail Programs
Results Tracking Module
By tracking the results generated by your marketing efforts, you can repeat the winners and drop the losers.
To track your results:
- Provide Weekly Tally Forms for Tracking
- Track Results and Return on Investment
- Provide Easy-to-Read Monthly Summary Reports
Are you ready to incorporate a comprehensive marketing system into your practice? The first step is to determine if your exclusive marketing area is available.
It is easy to do. Simply fill-out the Exclusive Market Area Request Form. It is fast, and it’s free.
